Swiggy offers two innovative ad options: Gamification Ads and Ratings Page Ads. Gamification Ads appear after an order is placed, allowing brands to engage users through interactive games. The cost mentioned on the site covers only the development of the game, while adding a video or banner within the game will have separate charges based on standard rates. Ratings Page Ads appear on the order rating screen after a delivery is completed. The cost covers setting up the page for a brand, and once it's ready, any ads or campaigns run on it will be charged based on the number of views, similar to other types of ads